By now I’m sure you’ve noticed the change that has occurred at retail. It went from summer to Christmas and every year it seems like it’s happening earlier. Well, no matter how you feel about that, your favorite apothecary Kiehl’s has a holiday promotion you should pay attention too.
Kiehl’s has tapped New York Pop artist, Kenny Scharf to redesign the packaging on its popular Crème de Corps collection. This promotion is part of their annual holiday tradition with philanthropic ties. 100% of the worldwide net profits or up to $200,000 will be donated to children’s charities. According to a press release in support of this promotion, “In the U.S., proceeds will support RXart a non-profit national organization, committed to fostering artistic expression and awareness through the challenging, yet rewarding task of engaging young patients through contemporary art in pediatric hospitals. RxArt is dedicated to placing original fine art in patient, procedure and examination rooms of healthcare facilities, for the engagement and comfort of patients.”
The Creme de Corps collection with Kenny Scharf’s designs are available now on Kiehls.com.