When I was a youngster, I remember seeing soap commercials for Irish Spring, which featured hairy-chest man working up a good lather. I even remember my father working up a good one before he shaved. If it lathered, it must be doing something, right? As I got older and could afford to pay attention to my grooming regimen one of the first questions I asked was about how it lathered. The takeaway from these moments was that it is all about the lather, or so I thought. Continue reading
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