Tag Archives: How to apply cologne

Good Read…Your Top 10 Grooming Fails

We all have some sort of grooming routine. Brush teeth, shower, shave, moisturize, apply sunscreen, spray cologne, repeat daily. Sound familiar? Whatever habits you have, there’s a good chance you either get lazy some days and skip certain things or you’re just doing something wrong. I mean, who can remember everything? Continue reading


Meet Seth Plattner


I recently met Seth through a mutual friend who revealed he is a fragrance enthusiast. We met for a chat and I was immediately drawn to his energy. While he’s extremely busy (it took a minute to pin him down), once we met there was a gentle calmness to him that led me to ask him if he was a New Yorker. I wasn’t surprised when he said he wasn’t. He was even kind enough to introduce me to twittterberry.

I love this part of the fragrant conversation I’m conducting. It’s proof-positive we love our scents.

What’s your earliest recollection of fragrance?

It has to be my mother’s pefume, Clinique Elixir, which she has worn for as long as I can remember. To this day every time I smell her it reminds me of my childhood, but also it has come to be a smell I associate with power, because my mom was a single mother who raised me and my triplet brothers plus my older brother (you read that right) alone while also establishing herself as a successful business woman.

What fragrances are currently in your rotation?

During the colder months I wear Ralph Lauren Black (Polo Black) and in warmer months L’Homme by YSL

How often do you go out looking for something new? What specifically do you look for?

I would say rarely. I am pretty attached to my fragrances not only because I like them but also because I think it is important for a man to have a specific scent that. Scent is a very powerful motivator for emotions, whether it’s lust, love, pain, regret, etc.

Have you ever purchased the same fragrance more than once? If so, what was it and what about it made it worthy of a repeat buy?

I basically become attached to a scent for a number of years until I feel like I need a fragrance change that goes along with a change in my life — my scents are transitional with the transitions in my life. Like I said, I wore Abercrombie & Fitch, then Estee Lauder Pleasures and now Ralph Lauren Black and YSL L’Homme. All of them I have bought repeatedly. All of these scents have a similar sensibility — they aren’t over powering, or too musky or too spicey. They are a perfect balance of sweet and spice. That’s what I like.

How do you apply cologne?

I always do a spray on the front of my neck, back of my neck (for when people hug you) and then a spray below my belt because scent rises up and therefore hits the nose of whoever you are talking to (or so I’m told).

How would you finish this statement. “My most memorable fragrant moment would be…?

I guess it’s memorable only because it’s sad — I’d recently had my heart broken by a guy and I was walking down the street, caught a drift of the same cologne he wore and immediately started crying. It was sort of embarrassing but completely sincere. See what I mean about smell being a motivator of emotion?

Keep an eye on Seth. He writes great pieces for Out Magazines style blog, Stylist.


Good read…


I came home the other day and my girlfriend says to me, “you got an issue of GQ in the mail today and Justin Timberlake is on the cover. He looks good in that suit.” She never says anything like that. I think that might be the reason why I picked it up and started thumbing through it after a quick ESPN check in. Don’t get me wrong, I would have gotten around to it but with an intro like that, it made it thumb-through worthy immediately.

As we approach the spring season, magazines begin their fashion and beauty trend stories. This is a good time to check in if you’re curious about new fragrance launches and the latest botanical break throughs. GQ’s March issue dedicates a page, edited by Chandler Burr, to answering some general fragrance questions and pointing out a stock list for the well-groomed man’s “scent wardrobe.” What particularly peaked my interest was the “Where And How To Apply” instructional piece. It’s exactly how I put on my smell good, some of the time, and I couldn’t have said it any better. One thing I’d like to point out though is if a fragrance has a strong opening, I cut that application in half. No need to be smelt on approach. It’s common sense if you ask me but there are a lot of men still putting on WAY TO MUCH cologne. With that said, pick up the March issue and learn a little something. If that doesn’t tickle your fancy, go out and sample the brands he mentions and judge for yourself if they’re worthy of receiving rotation in your scent line-up.