Tag Archives: Fiat Super Bowl Commercial

Fiat’s Super Bowl Seduction Commercial – The Axe Effect

As this commercial unfolded, I was sure it was going to be another over the top Axe commercial. The way she grabbed his tie, the aggression, the sexuality, it all carried Axe’s trademark. Then it turned into a Fiat commercial. For me it was one of the better ones and the Axe effect was pretty clear.