Tag Archives: Eau D’Italie

Eau d’Italie Acqua Decima

Posted on March 27, 2013 | 4 comments

AcquaDecima

When you feel a brand has done right by you, anticipation builds when you learn a new release is coming. If you’ve been following Fragrant Moments, you know I’m a fan of Eau d’Italie. Several of their fragrances are a part of my collection and I suspect Acqua Decima will be too.

With notes of lemon, mandarine, mint leaves, neroli, petitgrain white wood and vetiver to name a few, this sounds like it’s beautifully built for the dog days of summer. This is the tenth fragrance in Eau d’Italie’s collection (Acqua Decima means Tenth Water in Italian) and its inspiration comes from a stretch of land that links the Amalfi coast with the Bay of Sorrento called The Path of the Gods.

Acqua Decima launches in the U.S. in July 2013 and will retail for $140.

 

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Good Read…Men’s Health Grooming Awards

Posted on May 29, 2012 | 1 comment

For men’s magazines, March and September are big issues. It’s usually when you’ll see the most fashion coverage and they distill seasonal trends. Its a must read if you like to be in the know about that sort of stuff. I, however, look forward to the June issue of Men’s Health as it’s when they conduct their annual Grooming Awards.

Each year, Men’s Health consults a panel of grooming and fragrance aficionados to seek out the best products in myriad categories. What you’re left with is an excellent list products worthy of your consideration.

For the past few years, Brian Boye has asked me to contribute to the fragrance category and I look forward to it. Where else are you going to get all of these products in one issue? This year, he sought out my opinion on how much fragrance one should apply, in addition to other topics, and I’m quoted in the issue.

The June issue is on newsstands now. Pick it up. It’s a good one.

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The Five Fragrances of 2011 You Should Remember

Posted on December 29, 2011 | 9 comments

Here we are, waiting for 2011 to end and anticipating all that 2012 will bring. As I reflect on what has occurred, I’m reminded of how blessed I am. Another year of good health and family is enough but 2011 also gave me a chance to spread my fragrant wings and for that, I’m grateful. Thank you Complex, Men’s Health and Antenna magazines for allowing me to share my views with your readers. (The Winter issue of Antenna recently came out and will be posted in the coming days.) Continue reading →

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Meet Marina and Sebastian of Eau D’Itale

Posted on October 14, 2011 | Leave a comment

A few years ago I meet the owners of Eau D’Itale, Marina Sersale and Sebastian Alvarez Murena, at an event at Lafco sponsored by Men’s Health magazine. Continue reading →

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Belated Father’s Day Gift Recommendation

Posted on June 20, 2011 | Leave a comment


If there is one thing about dad, he’s understanding. If you couldn’t find the time to get him something, here’s a quick two piece I put together for the gents over at Be Better Guys. But in the vain of repurposing, dad might have a birthday coming up and this could certainly fit there as well. Enjoy.

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Samples Are Vital

Posted on August 14, 2010 | 2 comments

I have long been an advocate of fragrance sampling and that was a key point I drove home for an interview I recently did for MR magazine. The article’s author, Harry Sheff (who also writes for Fragrant Moments on occasion) wanted my take on men’s specialty stores offering fragrances. I think many of them are missing the boat but the larger point I wanted to drive home was about sampling. I’m glad to see the owner of Eau d’Itale, Sebastian Alvarez Murena agrees with me.

Pick up a few samples gents and make educated fragrance decisions.

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iPerfumer by Givaudan

Posted on August 9, 2010 | 1 comment

When I was speaking with Chad Murawczyk of Min New York, one of the things I told him I admired about his store was its openness and how it was refreshing given the fragrance industries close door policy and the snootiness of retailers. I truly feel social media has begun tearing these walls down and consumers are becoming more educated about their preferences. It is for this reason I’m excited about the launch of Givaudan’s iPerfumer.

So how does it work? Users, down load the app and are run through a series of questions ranging from gender, age, geographic location, etc and then rate their favorite fragrance families, Oriental, Chypre, Citrus, Woody, Floral, and Fougere.

I’m curious who will download this app more, men or women. Women have no problems sampling but guys still seem to have issue with walking into stores and openly spraying themselves or engaging anyone from the sale staff without being nudged. Perhaps this will change that.

For a first hand review of iPerfumer, check out Harry Sheff over at Cocktails & Cologne.

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