At the end of this month, another installation of the Elements Showcase will be upon us. As the show continues it expansion, it has partnered with the Fragrance Foundation to present an award to Independent fragrance companies. And on January 30, 2012, the winner of the 2012 Fifi Indie award will be announced and given a check for $10,000. For a small company, that’s a lot of bills paid, ingredients bought, etc. A field of 36 entries has been narrowed to five and it’s an impressive list. They include:
In a press release about the annoucement, Cos Poliscastro, Executive Vice President Fine Fragrance at Giviaudan said,
“Congratulations to these five finalists who distinguished themselves from among so many worthy entries. “This is a true achievement and we wish all the “Indie” brands continued success in the future. Indie brands play an important role in our industry by engaging the consumer with their unique stories. Their creativity and innovation inspires the fragrance world and should be recognized and rewarded. Givaudan is proud to sponsor this award as our company is defined by these same attributes. We look forward to the announcement of the winner and to present them with a $10,000 check to encourage them to continue to push the boundaries of olfactive creativity. ”
Good luck to each of these brands.
Posted in News
Tagged 06 Amanu, Bois 1920, Carner Barcelona, Come L'Amore, Cuirs, D.S. & Durga, Elements Showcase, Fragance Foundation, Indie Award, La Fumee, Men's Colgone, Men's Fragrances, Miller Harris, Odin New York, Siberian Snow
A few months back, the Editor-In-Chief of Antenna magazine contacted me about writing a piece on scent. We talked about this a few years back but the stars finally aligned. Part of that delay was my own. I really like Antenna’s editorial point-of-view and wanted to be sure I was ready with my own. When that email finally made its way into my inbox, I was ready.
To me, scent is a detail more men should pay attention to. We make conscious choices about the clothes we wear, how we style our hair, yet for some, when it comes to scent, we couldn’t be bothered. Well, this piece in Antenna is my attempt to reverse this thinking. I hope you enjoy it and if you do, let them know.
Thanks to Kaity and Sarah for making this dream of mine a reality.
Posted in Good Read
Tagged Amouage, Antenna Magazine, Atelier Colgone, Carner Barcelona, Cuirs, D.S. & Durga, Diptyque, Duro, Fall Fragrances, Good Read, Jim Parsons, Joya Fragrances, Liz Zorn Perfumes, Men's Colgone, Men's Fragrances, Nassomato, Oolang Infini, Rivertown Road, Staghorn Sumac
On Monday and Tuesday of this week, members of the beauty and fragrance industry gathered to attend the second installation of the Elements Showcase, which took place at Skylight Studio in New York City. It describes itself as, “the first-ever curated event devoted to the art of fragrance design.” Essentially, it’s an opportunity for buyers and members of the press to connect with niche fragrance and skincare brands. Participants included MCMC Fragrances, Atelier Cologne, Odin, Caron, Six Scents, Ursa Major, Bond No 9, Histoires de Parfums and many more. For a fragrance enthusiast like myself, it was two exciting days. Continue reading
Posted in News
Tagged Aesop, Amouage, Bond No 9, Carner Barcelona, Caron, D.S. & Durga, Dorie Greenspan, Elements Showcase, Harry Sheff, Histoires de Parfums, Joya Studios, Le Labo, MCMC Fragrances, Odin, Six Scents, Ursa Major