Tag Archives: Brian Boye

Good Read…Men’s Health Grooming Awards

For men’s magazines, March and September are big issues. It’s usually when you’ll see the most fashion coverage and they distill seasonal trends. Its a must read if you like to be in the know about that sort of stuff. I, however, look forward to the June issue of Men’s Health as it’s when they conduct their annual Grooming Awards.

Each year, Men’s Health consults a panel of grooming and fragrance aficionados to seek out the best products in myriad categories. What you’re left with is an excellent list products worthy of your consideration.

For the past few years, Brian Boye has asked me to contribute to the fragrance category and I look forward to it. Where else are you going to get all of these products in one issue? This year, he sought out my opinion on how much fragrance one should apply, in addition to other topics, and I’m quoted in the issue.

The June issue is on newsstands now. Pick it up. It’s a good one.


Good Read…I had fun with this one

The last few months have been kind to Fragrant Moments. First there was Complex magazine, and now Men’s Health. When its Fashion and Grooming Editor, Brian Boye, gave me a call and said he wanted my contribution on this story he was working on for the November issue, I was awe-struck. I’ve known him for years and I admire his work and I read the magazine, regularly. And while I’ve worked with him on the yearly Grooming Awards, it still felt special. I’m passionate about fragrances and opening my readers eyes to the many options out there. So its nice when I’m asked to contribute elsewhere. Anyhow, I hope you guys learn something but the bottom line is you’ve got to get in the stores and sample.

Thanks for the opportunity Brian. Let’s do it again.

Meet Marina and Sebastian of Eau D’Itale

A few years ago I meet the owners of Eau D’Itale, Marina Sersale and Sebastian Alvarez Murena, at an event at Lafco sponsored by Men’s Health magazine. Continue reading

Good Read…I’m Proud Of This (Again)

I had the pleasure of working on the Men’s Health Grooming Awards again this year. I’m humbled by the opportunity and I’m thankful to Brian Boye for making it possible.

Here’s my feeling on a few of the featured scents:
Voyage d’Hermes – Sophisticated…powdery, peppery, sweet, musky. It’s even better on the skin. Add it to your summer collection.

Azzaro Chrome Sport – I don’t usually like “sport” scents but this is not your typical sporty scent. For me, it’s a great no-brainer choice for running around on the weekend. A definite head turner at the farmer’s market.

Tom Ford Grey Vetiver – Fresh and thorny…the pepper notes give this clean scent depth.

Pickup a copy of the June issue of Men’s Health…it’s on newsstands now.

Good Read…I’m Proud Of This One


A funny thing occurred a few months ago. I was corresponding with the Fashion and Grooming Editor of Men’s Health, Brian Boye, when he asked if I’d like to be a judge for their annual Grooming Awards. Let me just say, I was humbled. The joy of receiving bottles of cologne didn’t actually hit me until I received the box. That he would seek my opinion left me speechless. Needless to say, I said yes and was overjoyed to be contributing. I truly like the magazine as it’s always chocked full of interesting tidbits. I also like Brian. He’s a good man and my fragrance exchanges with him actually inspired me to start Fragrant Moments.

Anyhow, pick it up, its on newsstands now. Loads of great products and fragrances as well. There is a beautifully shot story about barbershops that preceeds the Grooming Awards piece that makes me want to experience a straight edged shave.

Thanks for the experience Brian.


Sampling…it’s ok

About a week or so ago, I had some free time and went into Sephora to kill it. As I was going down the men’s isle, I noticed a gentlemen sampling the offering but he seemed strange. It was close to closing and the store was fairly empty. One of the sales associates was close by but kept her distance. He sprayed a few scent stripes but didn’t move along which I found odd. We typically spray, smell, contemplate, and move onto the next scent. This guy just stayed in the same place. The “I get it” moment came when the sales associate disappeared. As soon as she was out of sight, I saw him spraying cologne all over himself, I mean all over. Naturally I found this odd but I understood it. Don’t get me wrong, I don’t understand the overspraying; that is never acceptable. However, what I can appreciate is the shyness we suffer from when it comes to sampling. I decided to take this up with Fashion and Grooming Editor of Men’s Health, Mr. Brian Boye, whom I managed to pin down for a quick interview.

What do you feel is at the root of the issue of men sampling?

In my experience, men approach fragrance — and grooming in general — in a very different way than women. Shopping for these things is an ‘event’ for most women; something they’ll do with friends on a Saturday afternoon. For guys it’s a chore, and something they’d rather do on their own, as quickly as possible. Most guys I know like to wear cologne, but don’t necessarily relish the idea of spending an afternoon at the store testing them. One of the reasons every major fragrance brand use Men’s Health to introduce new products is that guys are much more likely to use scent strips as a way to shop in private. The thought of conversing with a spritzer at the beauty counter is about as appealing as going in for a back wax.

We feel this pressure to make a quick decision on something that takes a bit of time. It’s like enjoying a fine wine. You can’t do it quickly. At the beauty counter, you can feel like a sitting duck. You need to spend a moment taking in the smell, the aura before you can really appreciate the nuances of what you’re testing. To share that moment with a stranger who wants to sell you something can be off-putting.

What’s the solution?

If this sounds like you, my advice is to go with a friend or girlfriend who can provide a second opinion and serve as a buffer between you the spritzer. Otherwise, explain to the salesperson that you’d like to try a few things on your own and when you’re ready for more help, you’ll let them know.

Regardless of how you shop, the key is to finding the right scent is time. The top notes, which you’ll smell right away is not how the fragrance will actually wear. Spritz your hand or wrist then walk away for a few minutes. After the initial notes subside, you’ll discover the middle and bottom notes — a better indication of how the scent will smell on you over time. Then, you can make an informed decision.

I couldn’t have said it any better. Guys, you will study a gadget to the tenth degree before making a purchase. Do yourself a favor and apply the same thinking to your fragrance purchases. The way you smell leaves such an impression that it does warrant more attention. So the next time you’re on the hunt for a new scent, take control of the situation, don’t be that sitting duck.

FragrantMoments receives mention from industry heavyweight


The Fashion and Grooming director of Men’s Health, Brian Boye, gave me a shout out on their blog. I’m touched by this because I really respect Brian’s editorial perspective. MH, in my opinion, does a great job of balancing trends and making them applicable to everyday guys. That’s pretty much what I’m trying to do here…give you guys a perspective on interesting finds that can help you standout. Anyhow, check out the mention “Looking Good — Smelling Better”