A few weeks ago I was contacted by the men’s grooming line, Alluvian, inquiring about my willingness to test some of their naturally fragrant products. Upon doing my research, I realized there was something here not to be missed. The founder John Cowan was working in biotechnology and his sustainability and holistic reservations about what he was doing led him to the idea of “making grooming products geared for men that would be pure, unadulterated, high quality, sustainable and most importantly, distinguished.” Translation, John knows formulations. John comes from a science and technical background. Two reasons in my book to get to know this brand.
As I was poking around Alluvian’s site, I realized John was very attentive to details. The site’s presentation was well curated with product and lifestyle imagery and short and to the point copy. He even handmade badger brushes. All of this piqued my interest.
After exchanging a few emails, my product arrived and its scent was a dead giveaway. Alluvian’s soaps are beyond run of the mill. While I pick up masculine traits, they won’t leave your bathroom smelling like coast guard. If that’s what you want, this isn’t the brand for you. After geeking out on the soaps, I couldn’t wait any longer and had to open the tube holding the badger brush.
As a shaving enthusiast, the sight of a new brush is like running down the hallway on Christmas morning to a tree full of gifts. From appearance alone, it’s a thing of beauty. They are handmade in Peoria, Illinois using American hardwood and the finest silver tip badger hair. The brush’s barrel feels right at home in my hand and when wet there is no slippage. What was most impressive was how easily it broke in. As you know, badger brushes can take a bit to get to that sweet spot. I found with Alluvian’s Silver Tip Badger Brush, after 3 shaves, the bristles had soften quite a bit and was holding water and soap exceptionally well. The brush’s loft has also bloomed beautifully.
Last but certainly not least, Alluvian had the genius idea to attach a leather strap so the brush could be hung out to dry. While the handle is shaped to fit your standard T stand, the brand leaves nothing to chance. It’s the little details like this that often excite me about new brands and it won me over with Alluvian’s brush.
Bottom line here, this well priced, handmade shaving essential, which retails for $68, will rival any brand name brush on the market.
Well done Alluvian.