Over the last few months, I’ve been researching the power of scent, specifically as it relates to scent marketing. It’s a burgeoning field that fascinates me. Prior to beginning that journey, I realized my own awareness about the sense of smell but the studies I discovered gave me clarity. A part of my study included executive interviews with perfumers and marketers within the scent marketing industry and that added a fascinating layer to my discovery. In one interview, a perfumer talked about a Febreze commercial and how it really illustrated how powerful scent can be. If you need any more evidence of that, watch this short video:
If you allow yourself to get past the thoughts of that’s not real, it’s pretty incredible how much our sense of smell can tell us about our surroundings.