Dove’s Journey To Comfort

It’s here folks, the 3, 2, 1 buzzer beaters that give you goose bumps, kills dreams for some and keeps it alive for others. I’m talking about March Madness. And yes technically it started a few days ago to accommodate the addition of more teams, but the all out blitz of televised games start today. Before the end of the weekend my bracket will surely be screwed up because of, well a buzzer beater. But that’s what makes it so much fun. We can’t forget the animated play by play of Gus Johnson. He literally gets me out of my chair.

During the games this year, you will notice commercials by Dove® Men+Care™. In “Journey to Comfort,” featuring Earvin “Magic” Johnson, Georgetown Head Coach John Thompson III and former Duke point guard Bobby Hurley, these fine gents who have all experienced the madness that ensues in March, share personal stories that helped them become comfortable in their own skin – on and off the court. In one spot, Magic talks about how his father, who owned his own trash hauling business, walked proudly while others had disparaging remarks about his job and how that helped him become the confident person he is. It’s a touching story and a side of Magic you don’t see everyday.

The “Journey to Comfort” series brings attention to the launch of male grooming products in the Dove® Men+Care™ collection. It includes Antiperspirants/Deodorants and Sensitive Clean Personal Wash that aims to help men feel comfortable in their own skin. What peaked my interest, besides the commercials, are the collection’s new Sensitive Clean Body and Face Wash that clinically fights dryness. According to its press release, they are “…hypoallergenic and created without dyes and fragrances for men who prefer a mild, unscented body and face wash. Additionally, the pH neutral formula guarantees a gentle, comforting clean for men prone to skin irritations.”

I have yet to test the new products but I did, however, want to highlight a good series of commercials worthy of your attention. They will air throughout NCAA® March Madness® programming and at And as Dicky V would say, “It’s March Madness baby.”

Oh and before I forget, here’s to hoping March Madness is ended the way it should be, with Luther Vandross’s version of “One Shining Moment.”


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