If celebrities want to extend their brands, why not a country…right?
Lithuania has launched a scent evoking the character of the Lithuanian people. The scents notes include musk, cedar and sandalwood.
I have not received a sample but figured this pioneering move was worthy of at least mentioning. I wonder what the people of Lithuania think. Americana has been packaged to death so why not Lithuania. Is it absurd? You be the judge.
Steven Colbert got wind of it and added his hilarious commentary. Check it out.