I have long been an advocate of fragrance sampling and that was a key point I drove home for an interview I recently did for MR magazine. The article’s author, Harry Sheff (who also writes for Fragrant Moments on occasion) wanted my take on men’s specialty stores offering fragrances. I think many of them are missing the boat but the larger point I wanted to drive home was about sampling. I’m glad to see the owner of Eau d’Itale, Sebastian Alvarez Murena agrees with me.
Pick up a few samples gents and make educated fragrance decisions.