Prior to the death of my beloved brother Lamont, my lady was planning the trip of her life. She was scheduled to visit Istanbul, Mykonos, Santorini and Athens. Two weeks before her departure, she turned to me and said, “Please wear your New York Giants RetroSport t-shirt every night until I leave. I want to take it with me so I can smell it and remember you.” Naturally that was an “awwww” moment, but it exhibits the power of scent and its emotional connection.
According to the website “How Stuff Works,” When you first smell a new scent, you link it to an event, a person, a thing or even a moment. Your brain forges a link between the smell and a memory… When you encounter the smell again, the link is already there, ready to elicit a memory or a mood.”
Well, its THAT smell which takes you back to how masculine dad used to smell that is behind B Never’s Dear John. What a time capsule of a gem this fragrance is. For me it elicits memories of my dad’s work shirt hanging on the door knob with the scent of Obsession running all through it, the smell of Noxzema and the water running in the bathroom and me asking him, “daddy what are you doing” and he replying, “I’m shaving.” It reminds me of a time when he wasn’t so gray and using Vitalis and hearing that key in the door and running with enthusiasm to greet him.
Some may say, “Why would you want to smell like your dad?” My reply, there’s a beauty in wanting to emulate my hero.” But there’s more to this scent than that, it’s a pleasant throwback. As the literature that accompanied the scent says, “Dear John is a perfumery portrait of a man and the security, trust and love that he brings with his presence.” Now, why wouldn’t you want to smell like that?