The one thing about New York that makes it so special is the number of landmarks it possesses. I mean, there’s the Statue of Liberty, the Empire State Building, any one of the museums, Madison Square Garden…you get the point. But one notable landmark is at the heart of the newest fragrance launch from Bond No. 9, the beloved Cube at Astor Place. Actually called the Alamo by Bernard Tony Rosenthal, it was installed in 1967 and has since become a very popular hangout and meeting place. If you’ve ever been to New York and took a gander at this beautiful piece, then you know it actually spins. The first time I found that out, I was beside myself…how, why, really???
Anyhow, the name of the new fragrance is called Astor Place (that’s the street where the cube actually sits) and its launching April 1st at Saks Fifth Avenue and Bond No 9 boutiques. The scent is being billed as unisex with a feminine tendency. It includes top notes of violet leaf and mandarin zest; a heart of freesia, red poppy buds and iris root, and dries down into teakwood, musk and amber. I’m sure it’ll be sexy…Bond is good at bottling that up nicely. Let’s keep an eye on this one!!!