I was thumbing through the spring issue of Antenna magazine and to my surprise, there was an article about cologne entitled “Cologne Again, Naturally,” by Chris Connolly. The mag is product heavy and I love that (R.I.P. Cargo). However, this article really peaked my curiosity so I gave it a read. I couldn’t agree more with the author’s feeling that many of the mainstream scents marketed to men today seem to be aimed at five different male types: “the race car driver, cowboy, playboy, ice and/or aqua man and translucent androgynous sex workers from the future.” Don’t get me wrong, I’m a Sportscenter, Basketball, Baseball, Football, Tennis, hot wing lovin dude but that doesn’t mean I want to smell like leather with a note of wood. I might not be a handy-man but I’ll be dammed if I’m going to smell like…like how they’re defining I’m supposed to smell.
Anyhow, the article went on to discuss the authors experience with customizing his own scent. I did that once at Aveda and loved it. However, this particular manufacturer, Yosh is in San Francisco…now if only my girlfriend could run another marathon, I’d have another reason go out there and try it myself. After visiting Yosh’s website, I’m even more intrigued…Yosh, I’m coming to see you…one day.