Tag Archives: Odin New York

Odin Launches Newest Scent 08 Seylon


Since 2009, the beloved brand Odin has built a solid collection of fragrances. Fans of the brand will be pleased to know this growing collection has a new offering in stores now. 08 Seylon is the latest unisex fragrance and it aims to give consumers a new understanding of vetiver. Continue reading

Odin’s 06 Amanu Wins Fifi Indie Award

Accepting the award L to R Larry Paul, Kelly Kovack and Kevin Vespoor

At a packed event for the announcement of the 2012 Fifi Indie Fragrance award at the Elements Showcase, Mary Ellen Lapansky, Vice President of the Fragrance Foundation, awarded Odin 06 Amanu the crystal Fifi award. Congratulations to team Odin on their win.

Who’s Gonna Take The Weight – Top Five Nominees for the 2012 FiFi Indie Award Announced

At the end of this month, another installation of the Elements Showcase will be upon us. As the show continues it expansion, it has partnered with the Fragrance Foundation to present an award to Independent fragrance companies. And on January 30, 2012, the winner of the 2012 Fifi Indie award will be announced and given a check for $10,000. For a small company, that’s a lot of bills paid, ingredients bought, etc. A field of 36 entries has been narrowed to five and it’s an impressive list.  They include:

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In a press release about the annoucement, Cos Poliscastro, Executive Vice President Fine Fragrance at Giviaudan said,

Congratulations to these five finalists who distinguished themselves from among so many worthy entries. “This is a true achievement and we wish all the “Indie” brands continued success in the future. Indie brands play an important role in our industry by engaging the consumer with their unique stories. Their creativity and innovation inspires the fragrance world and should be recognized and rewarded. Givaudan is proud to sponsor this award as our company is defined by these same attributes. We look forward to the announcement of the winner and to present them with a $10,000 check to encourage them to continue to push the boundaries of olfactive creativity.

Good luck to each of these brands.

The Five Fragrances of 2011 You Should Remember

Here we are, waiting for 2011 to end and anticipating all that 2012 will bring. As I reflect on what has occurred, I’m reminded of how blessed I am. Another year of good health and family is enough but 2011 also gave me a chance to spread my fragrant wings and for that, I’m grateful. Thank you Complex, Men’s Health and Antenna magazines for allowing me to share my views with your readers. (The Winter issue of Antenna recently came out and will be posted in the coming days.) Continue reading

Odin Launches Candle Collection

Odin Candle Collection

The Odin crew of Paul Birardi, Eddy Chai, Larry Paul or Kelly Kovack has made the jump into home fragrances. This inaugural collection of scented candles matches their unisex fragrances of 01 Sunda, 02 Owari, 03 Century, and 04 Petrana. Continue reading

04 Petrana by Odin

Paul Birardi and Eddy Chai, co-owners of Odin New York, and Larry Paul and Kelly Kovack of Purpose Built have once again partnered for the release of 04 Petrana. It continues the unisex theme of the three fragrances previously launched as well as identical packaging, kudos to them for that. I love when packaging begs to be displayed.

While the first three fragrances in Odin’s collection, 01 Nomad, 02 Owari and 03 Century were inspired by the mountains of the Himalayas, 04 Petrana takes its cue from the desert of Jordan. And like the vast swings in temperature in the desert, 04 Petrana runs from a cool, sweet and spicy opening to a warm and earthy dry down that pleasantly reveals a bit of leather. My initial reactions had me asking myself is it to sweet and feminine but I was also drawn to the contrast of the peppery notes. The two playing together, sometimes fighting each other makes it irresistible.

04 Petrana’s top notes include purple cassis, pink pepper, and herbaceous coriander. Its middle notes comprise black iris, violet leaf absolute and garden heliotrope. The base notes include wild orris, earthy vetiver and white musk.

Retail price $110 for 3/4 fl oz.

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Odin New York Launches Fragrance Collection

Odin_Group

Opening their first store in New York’s East Village in the fall of 2004, Odin New York has since become known for the carefully curated collection of brands they carry. From Band of Outsiders, Comme Des Garcons, and Common Projects to Phillip Lim 3.1, Our Legacy and Florsheim by Duckie Brown, shoppers can find a range of items including footwear, jewelry, bath and grooming products and accessories. Odin is now expanding its offering with their first fragrance collection.

A trio of scents, being dubbed unisex, can now be found in Odin New York, Pas de Deux, Aedes de Venustas, Hershleifer’s in New York, Studio Beautymix at Fred Segal in Los Angeles, Louis Boston, Forty Five Ten in Dallas and Carrots in San Francisco.

Odin_NOMAD_01

Top: Juniper Berries, Himalayan Cedar Leaves, Rich Bergamot

Middle: Sultry Palmarosa, Indian Black Pepper, Creamy Heliotrope

Bottom: Tonka Bean, West Indian Sandalwood, Grey Musk

Odin_OWARI_02

Top: Owari Mandarin, Bright Green Bergamot, Grapefruit Leaves

Middle: Cubbed Pepper, Amyris Wood, Crisp Neroli

Bottom: Fresh Cut Cedarwood, Golden Amber, Tonkin Musk

Odin_CENTURY_03

Top: Silver Birch, Earthy Cypress, Forest Mint

Middle: Smoky Vetiver, Liquid Myrrh, Subtle Patchouli

Bottom: Black Musk, Dry Oak Moss, True Amber

The collection, which was collaborated on with fragrance supplier Drom, is available in a 3.4 fl. oz EDT and retails for $110.

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