As I look back on 2012 and count my blessings that I made it through another year, I realize some amazing discoveries from a grooming and fragrance perspective. I read and tweeted countless articles chronicling a renewed interest on the part of men about how they look and feel about themselves. That interest has always been there but I feel like men communicated about it more in 2012. As I write this review I can recall a conversation I had just this evening with a gentlemen about the wonders of a face cream that costs more than $100 and he raved at how amazing it is. That conversation replicated itself numerous times throughout the year and each time guys spoke in detail about what worked, reminisced and laughed about yesteryear and talked at length about their grooming routines. It was refreshing and enlightening.
From a grooming perspective, I made a few discoveries of my own this year. One brand in particular that impressed me on many levels was Portland General Store. I first bumped into them at the Elements Showcase and was introduced to their Hunting Camp Deep Exfoliating Soap. It was by far the best I experienced this year. It’s Sandalwood scent clings nicely to your freshly exfoliated and moisturized skin. I also feel in love with their Racer Shave Cream. When I heard it was non-foaming I was a skeptic. I became a believer after my first use. It’s that good.
Another brand that’s kept my attention with its products and attention to quality ingredients is Ursa Major Men. This year they launched their Fortifying Face Balm and our faces are better for it. While it feels rich, it hydrates quickly without leaving your face feeling greasy. 100% natural and 82% organic, it’s money well spent gents. Finally, the brand impressed me when they posted this honest and transparent pitch for why their products are better than what is widely available on the men’s market today. After having used the products and being happy with the results, this made me respect them even more.
Fragrance
One of the things I love about the Elements Showcase is just when you think you’ve seen it all, a gem sparkles bright amongst all the other booths. At the recent showcase that took place in July, Olfactive Studios was that gem and to say it had a buzz at the show is an understatement. When it’s creative director Celine Verleure explained to me that the perfumer’s fragrance brief was a photograph from which they were to take their inspiration, I got goose bumps and it quickly became clear why they were the talk of the show. But if you think that’s a gimmick, its collection of fragrances will make you a believer. My favorite from first whiff was Lumiere Blanche. It’s sweet and warm, woody and crisp and that’s just the opening. As it dries down, its woods and musk notes bloom to perfection. It’s simply awesome.
Speaking of fragrance briefs, the collaboration between Opus Oils, the perfume atelier located in Hollywood, CA, and Michelle Krell Kydd, award-winning writer and blogger, was impressive for what it allowed consumers to experience from an insiders perspective and what its finished product delivered. Kydd, otherwise known as Glasspetalsmoke, laid out for all to see the inner workings behind M’Eau Joe No 3 Hollywood Whiskey Fragrance for the first ever open source fragrance brief. That alone is a milestone of 2012! As for the scent, it possesses a lot of mojo. Its staying power is one of the best I experienced this year. It’s bold and smoky, with a distinct whiskey scent that lingers nicely, as it should.
When I heard about Maison Francis Kurkdjian was launching Oud, I thought I was over it. How many more iterations of this Oud thing could there possibly be? Then I experienced his creation and I was sold. While many other oud scents play up the funk factor, Kurkdjian’s possesses a subtly that, in my opinion, puts it in a class all by itself. What also made it a winner for me was its use of saffron, which lays interestingly alongside a metallic note I get in the opening. It’s just weird enough to keep my attention and is by far one of the best of 2012.
For the first time, ever, I smelled a fragrance and heard a melody ringing in my head. The scent was Ramon Monegal’s Mon Cuir and the song, Bob Marley’s Bad Boys. While this sensation caught me off guard, I surrendered to the moment and enjoyed the experience. This scent is unabashedly leather. It’s not smoky or anything else in the opening. That leather note rushes out with an animalic roar. Its swag is on swoll (I’m sorry but I can’t put it any other way…ask a friend for clarity). The way it lays on the skin is simply sexy.
Last and certainly not least is Arquiste’s Anima Dulcis. Before the purists jump on me, this was launched late 2011. But as the Geto Boyz once said, “my mind playin tricks on me” and I overlooked it then and discovered it this year. I incorrectly tagged Arquiste’s collection as florally and bright; boy was I mistaken. Anima Dulcis’ coco spice is downright delicious. The combination of the coco and chilli gives it an animalic quality that I can describe in no other way than sweet heat. The way they play off each other is distinct and charming.
There were a lot of launches in 2012, many of which I didn’t even get a chance to sample. It seems like more and more are occurring every year. Anyhow, I hope you enjoyed my look back. Let me know what think, and what were your favorites. For additional lists, take a moment and read some awesome lists authored by Eyeliner On A Cat, Olfactoria’s Travels and Persolaise.
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If there was ever a sign that the men’s grooming category is on fire, consider this: Amazon just launched a curated section on its site with the purpose of making it easier for you to get the products you need. The Men’s Grooming Store carries a wide selection of men’s brands such as Baxter of California, Nivea for Men, Dove Men+Care, Norelco and Gillette to name a few.
