Tag Archives: Fresh

Scent Library by Ineke

Ineke_ScentLibrary_1_print

A couple of years ago, while in a frenzy to find a Christmas gift for my girlfriend (she eventually became my wife), I ran into Fresh and discovered their Fragrance Chronicles. It housed their collection of fragrances in Eau de Parfum strength and without hesitating I bought one. That turned out to be an excellent purchase as my wife is still using it to this day. Unfortunately Fresh discontinued it but one of my favorite fragrance brands, Ineke, is launching something similar and you should take notice.

Ineke_ScentLibrary_4_print

Floral Curiosities is a limited edition collection of five fragrances that explores rare botanicals Ineke Ruhland grows in her very own garden in San Francisco. This Scent Library collection is packaged a faux book and in true Ineke fashion, is beautifully designed and thoughtfully merchandised. Library cards are attributed to each scent and they provide an explanation about its contents, while fine art and calligraphy continue the old library book theme.

Field Notes From Paris continues to be my favorite scent from this brand but Ineke continues to impress and Floral Curiosities is no different. When the collection was available at Anthropologie, I introduced a friend to the brand when he was looking for a gift for his girlfriend (she eventually became his wife) and he ended up succumbing to the power of her juice.

Gents, we have a tendency to wait until the last minute to buy gifts for any occasion. Ineke’s Scent Library houses five, 2.5 ml Eau de Parfum scents and is only $22. It’s an unbelievable value and a thoughtful gift. Get it while you can.

Good Read…

I find it incredibly sexy when I come across a woman who admits she wears men’s cologne. It’s the confidence that comes along with making that choice that does it for me. The industry does a good job segregating fragrances and having the courage to break the rules takes knowing yourself and what works on you. Continue reading

iPerfumer by Givaudan

When I was speaking with Chad Murawczyk of Min New York, one of the things I told him I admired about his store was its openness and how it was refreshing given the fragrance industries close door policy and the snootiness of retailers. I truly feel social media has begun tearing these walls down and consumers are becoming more educated about their preferences. It is for this reason I’m excited about the launch of Givaudan’s iPerfumer.

So how does it work? Users, down load the app and are run through a series of questions ranging from gender, age, geographic location, etc and then rate their favorite fragrance families, Oriental, Chypre, Citrus, Woody, Floral, and Fougere.

I’m curious who will download this app more, men or women. Women have no problems sampling but guys still seem to have issue with walking into stores and openly spraying themselves or engaging anyone from the sale staff without being nudged. Perhaps this will change that.

For a first hand review of iPerfumer, check out Harry Sheff over at Cocktails & Cologne.

Share

Fresh Mini Eau De Parfum

One of the things I dislike most about traveling is deciding what fragrance will accompany me. With all the travel restrictions, if I want to travel lightly, many of my prized scents must stay behind.

Well, it’s no secret I’m a fan of Fresh (Fragrance Chronicles, Citron de Vigne). That’s why I knew it would be a no-brainer that I’d post about the launch of their 1 fl oz fragrance collection.

These portable beauties are being offered in six of their best selling scents: Cannabis Santal, Citron de Vigne, Sake, Sugar, Sugar Lychee and Hesperides. Here’s the kicker, for $32 they are all Eau De Parfum. You can’t beat that folks.

Smell better on vacation or after your workout or right before your next date with these portable Fresh scents.

Fresh Mini Eau de Parfum (1 fl oz) retails for $32. Available at Fresh, Nieman Marcus, Saks Fifth Avenue, and Bluemercury.

Share

Meet Johanna Laracuente

johannal

Your eyes are not deceiving you. This chic young lady loves men’s fragrances and wears them quite regularly. Quick back-story-Johanna is a fashion stylist that I met when she came to the showroom of one of my clients. Our worlds didn’t really collide until one evening I was at an event that The Sound Of Art held at the Hotel on Rivington with Airwalk. I bumped into her and as we conversed, I remember being enveloped by a familiar scent. I proceeded to ask her what she was wearing and she couldn’t quite remember the name. She said, and I loved this, “it’s from that brand where the bottle doesn’t stand upright.” I immediately knew she was talking about Comme de Garcon. That sparked quite an interesting tale of her love for men’s fragrances. I was blown away. It takes a confident man or woman to get past all the “gender specific” marketing we’re fed by the fragrance industry and Johanna is proof-positive that what smells “manly” changes on a woman. I made no connection between what I smelt and her gender…all I processed was she smelt great and it intensified our conversation. Without further ado, Johanna Laracuente:

What’s your earliest recollection of fragrance?

I grew up in a small town in Puerto Rico. Everything around you had an aroma, a unique scent. The smell of the beach, mountains, and rain, mixed with my mothers cooking was memorable.

What fragrances are currently in your rotation?

Prada Amber, Cannabis Rose from Fresh and my fav Comme de Garcon 2

Tell me a bit about your preference for wearing men’s fragrances?

I used to have a roommate that would spray me with Comme de Garcon or Angel Men by Thierry Mugler on his way out. The way my body reacted was amazing. The smell was a lot warmer, so sexy, I loved it! After he realized how empty his bottle became, he opted to get me a bottle for my birthday and is been in my rotation ever since.

How often do you go out looking for something new? What specifically do you look for?

Not often. I choose scents that are unusual and definitely unexpected; hence, the Homme affair. The other night I went to my neighbors place and stole a bit of L’Artisan’s White Pepper (actual name, Poivre Piquant). It is sensual, light and yet masculine. Everyone loved it and lets just say it was a VERY successful evening. I bought it the next day; hopefully it will get a repeat performance!

Have you ever purchased the same fragrance more than once? If so, what was it and what about it made it worthy of a repeat buy?

I’m a creature of habit in certain things. When it works, it becomes a part of my personal scent. I have been wearing Comme de Garcon for 8 years; it’s always a repeat. The chemistry of it on a woman is totally different, and unique on each one.

If you had to give the guys reading this blog advice about fragrances, what would it be?

Wear it, experiment and don’t be afraid to try new things. Wait… or is this advice for something else?

How would you finish this statement? “My most memorable fragrant moment would be…?

Papi all dressed up for work. He had a massive collection of colognes. He loved to switch them up. Whenever I smell Cool Water or Drakkar Noir, I smile and become a little teary eyed too.

Share

A Fresh Find for In-Between Weather

As the temperature falls, the fragrance industry loves to push spicier scents. This is because they convey a warm feeling that makes you feel good. But I say, not so fast. Either summer is extending itself, fall is delaying its beginning or there’s something to this global warming thing. In this instance you need something that compliments this in-between weather. Something equal parts crisp as it is warm and fuzzy, that my friends would be Fresh’s Patchouli Pure.

I discovered this great find a few weeks ago while browsing around Union Square on a lazy Sunday afternoon. My lady and I stumbled into Fresh and all hell broke lose. (If you go by there, ask for Jacob and he’ll take good care of you) What I like about Patchouli Pure is that it possesses a vibrancy you usually find in summer scents but it warms nicely on your skin. Top notes, middle notes, and bottom notes aside, it possess a woody texture for all you “can you recommend something woody” types. However, this modern interpretation presents another masculine scent that doesn’t beat you over the head in a “mustang” kind of way. I’m just glad they bought it back after its two year hiatus. Maybe one day soon, they’ll reintroduce my all time favorite, Sandalwood Vert.