A few years ago, I had the fortune of visiting Paris for the first time. When I begun planning my to-do list, I knew a trip to the hip boutique Colette was a must. At that time, it was the only place anyone could get their hands on Le Labo’s Vanille 44. After Labo’s Rose 31 made me a fan for life, the thought of snagging something I couldn’t get in NYC was thrilling. I don’t collect sneakers or much else, so this is my participation in the collector’s fanaticism thing. Continue reading
Over the last few months, I’ve been researching the power of scent, specifically as it relates to scent marketing. It’s a burgeoning field that fascinates me. Prior to beginning that journey, I realized my own awareness about the sense of smell but the studies I discovered gave me clarity. A part of my study included executive interviews with perfumers and marketers within the scent marketing industry and that added a fascinating layer to my discovery. In one interview, a perfumer talked about a Febreze commercial and how it really illustrated how powerful scent can be. If you need any more evidence of that, watch this short video:
If you allow yourself to get past the thoughts of that’s not real, it’s pretty incredible how much our sense of smell can tell us about our surroundings.
It’s Gus Johnson’s time of year again, otherwise known as March Madness. And once again, you’ll notice Dove’s Journey To Comfort commercials. I’ve seen a few of these already and it’s nice to see them continuing the campaign this year. You may remember last year’s ads, which featured Earvin “Magic” Johnson, Georgetown Head Coach John Thompson III and former Duke point guard Bobby Hurley. Continue reading
The men’s apothecary, Min New York is having a sample sale. Here is your chance to purchase some amazing fragrances at a fraction of their original cost. If you’re walking around NYC this weekend, stop in and give your nose a treat.
Details: 20% off storewide + further reduced items at 30-70% off
117 Crosby Street between Houston and Prince
Sat. 11AM – 7PM and Sun. Noon – 6PM
As this commercial unfolded, I was sure it was going to be another over the top Axe commercial. The way she grabbed his tie, the aggression, the sexuality, it all carried Axe’s trademark. Then it turned into a Fiat commercial. For me it was one of the better ones and the Axe effect was pretty clear.
Accepting the award L to R Larry Paul, Kelly Kovack and Kevin Vespoor
At a packed event for the announcement of the 2012 Fifi Indie Fragrance award at the Elements Showcase, Mary Ellen Lapansky, Vice President of the Fragrance Foundation, awarded Odin 06 Amanu the crystal Fifi award. Congratulations to team Odin on their win.
At the end of this month, another installation of the Elements Showcase will be upon us. As the show continues it expansion, it has partnered with the Fragrance Foundation to present an award to Independent fragrance companies. And on January 30, 2012, the winner of the 2012 Fifi Indie award will be announced and given a check for $10,000. For a small company, that’s a lot of bills paid, ingredients bought, etc. A field of 36 entries has been narrowed to five and it’s an impressive list. They include:
In a press release about the annoucement, Cos Poliscastro, Executive Vice President Fine Fragrance at Giviaudan said,
“Congratulations to these five finalists who distinguished themselves from among so many worthy entries. ”This is a true achievement and we wish all the “Indie” brands continued success in the future. Indie brands play an important role in our industry by engaging the consumer with their unique stories. Their creativity and innovation inspires the fragrance world and should be recognized and rewarded. Givaudan is proud to sponsor this award as our company is defined by these same attributes. We look forward to the announcement of the winner and to present them with a $10,000 check to encourage them to continue to push the boundaries of olfactive creativity. “
Good luck to each of these brands.
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Tagged 06 Amanu, Bois 1920, Carner Barcelona, Come L'Amore, Cuirs, D.S. & Durga, Elements Showcase, Fragance Foundation, Indie Award, La Fumee, Men's Colgone, Men's Fragrances, Miller Harris, Odin New York, Siberian Snow
Well, here we are, another holiday season is upon us. Floors will be swept and mopped with just a tad-bit more care. “Honey can you…” will fill the air. And the laughter of friends and family will remind us all how blessed we are. Continue reading
A few months back, I mentioned one of the standout fragrances I discovered at the Elements Showcase was Carner Barcelona’s Cuirs. It’s spicy, virile and unmistakably masculine. Continue reading
Posted in News
Tagged best mens cologne, Carner Barcelona, Curis, Fall Fragrances, Leather scents, Masculine scent, Men's Fragrances, mens cologne review, mens top fragrances, MIN New York, new mens fragrances, Sara Carner
Back in 2009, I happily found myself in Paris and one of the many things I had to do was visit Colette in search of Le Labo’s Vanille 44. Back then, it was the only way I could get my hands on this creation and I’m happy I did. I’m still rocking it and it remains one of my go-to rainy day scents. (Never mind that date on the bottle. Mine is still going strong.) Continue reading