Category Archives: News

Fiat’s Super Bowl Seduction Commercial – The Axe Effect

As this commercial unfolded, I was sure it was going to be another over the top Axe commercial. The way she grabbed his tie, the aggression, the sexuality, it all carried Axe’s trademark. Then it turned into a Fiat commercial. For me it was one of the better ones and the Axe effect was pretty clear.

Enjoy.

 

 

Odin’s 06 Amanu Wins Fifi Indie Award

Accepting the award L to R Larry Paul, Kelly Kovack and Kevin Vespoor

At a packed event for the announcement of the 2012 Fifi Indie Fragrance award at the Elements Showcase, Mary Ellen Lapansky, Vice President of the Fragrance Foundation, awarded Odin 06 Amanu the crystal Fifi award. Congratulations to team Odin on their win.

Who’s Gonna Take The Weight – Top Five Nominees for the 2012 FiFi Indie Award Announced

At the end of this month, another installation of the Elements Showcase will be upon us. As the show continues it expansion, it has partnered with the Fragrance Foundation to present an award to Independent fragrance companies. And on January 30, 2012, the winner of the 2012 Fifi Indie award will be announced and given a check for $10,000. For a small company, that’s a lot of bills paid, ingredients bought, etc. A field of 36 entries has been narrowed to five and it’s an impressive list.  They include:

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In a press release about the annoucement, Cos Poliscastro, Executive Vice President Fine Fragrance at Giviaudan said,

Congratulations to these five finalists who distinguished themselves from among so many worthy entries. ”This is a true achievement and we wish all the “Indie” brands continued success in the future. Indie brands play an important role in our industry by engaging the consumer with their unique stories. Their creativity and innovation inspires the fragrance world and should be recognized and rewarded. Givaudan is proud to sponsor this award as our company is defined by these same attributes. We look forward to the announcement of the winner and to present them with a $10,000 check to encourage them to continue to push the boundaries of olfactive creativity.

Good luck to each of these brands.

Holiday Details


Well, here we are, another holiday season is upon us. Floors will be swept and mopped with just a tad-bit more care. “Honey can you…” will fill the air. And the laughter of friends and family will remind us all how blessed we are.  Continue reading

Cuirs by Carner Barcelona

A few months back, I mentioned one of the standout fragrances I discovered at the Elements Showcase was Carner Barcelona’s Cuirs. It’s spicy, virile and unmistakably masculine. Continue reading

Le Labo City Exclusives

Back in 2009, I happily found myself in Paris and one of the many things I had to do was visit Colette in search of Le Labo’s Vanille 44. Back then, it was the only way I could get my hands on this creation and I’m happy I did. I’m still rocking it and it remains one of my go-to rainy day scents. (Never mind that date on the bottle. Mine is still going strong.) Continue reading

Penhaligon’s Juniper Sling


Penhaligon’s, the English perfume house founded in the 1860’s, has released its newest Eau de Toilette, Juniper Sling (that’s a slick name). Inspired by London Dry Gin, it was created by the perfumer Oliver Cresp and is meant to pay homage London’s roaring twenties. Continue reading

Diesel’s Only The Brave x Captain America

It’s usually around this time of year that melancholy sets in for me. For so many years of my childhood, this part of the summer signaled the inevitable, the start of school was within sight. The jubilation that took over me on June 28th, the last day before summer break, was behind me as I began thinking of cooler days and homework assignments. I tell myself, “umm you’re an adult now and you won’t be walking to P.S. 161,” but it never works. Continue reading

Elements Showcase II

On Monday and Tuesday of this week, members of the beauty and fragrance industry gathered to attend the second installation of the Elements Showcase, which took place at Skylight Studio in New York City. It describes itself as, “the first-ever curated event devoted to the art of fragrance design.” Essentially, it’s an opportunity for buyers and members of the press to connect with niche fragrance and skincare brands. Participants included MCMC Fragrances, Atelier Cologne, Odin, Caron, Six Scents, Ursa Major, Bond No 9, Histoires de Parfums and many more. For a fragrance enthusiast like myself, it was two exciting days. Continue reading

Sales of Le Labo’s Gaiac 10 will benefit Japanese Relief Efforts

Gaiac 10 for Japan

If you’re in the market for a new fragrance, consider combining your next purchase with Le Labo’s effort to help Japanese relief efforts. Gaiac 10, which normally can only be purchased its Tokyo boutique, will for a limited time be available in its New York, Los Angeles, and London stores and online. This opportunity is good until May 15, 2011 and all proceeds wil go to the Japanese Red Cross.