For sometime now, I’ve been writing an essay in my head. It deals with pop culture’s latest obsession, manly men. The themes are everywhere, from the runways to AMC’s Mad Men. Some have even speculated that the recession could be a culprit. The New York Times Sunday Styles article, “From Boys To Men” is a good read on the topic.
My essay eventually takes a turn to fragrances and my sincere hope that this trend doesn’t lead to more “manly” scents. For the most part, those that put out “safe” scents are still doing so while others are still pushing the envelope. Bleu de Chanel sports a presence that is tapping into this trend.
A few weeks ago, I was rushing to get out of the house and just threw an outfit together. I was casual but still appropriate. The temperature was cool enough for me to experiment with Blue de Chanel, so I decided to give it a shot. After it settled in, I truly felt dressier. I’ve never felt that way about a fragrance but there was something about how it was drying down that elevated how I felt. Once I recognized this feeling, it really piqued my curiosity.
The more I wore Bleu de Chanel, the more I realized it was made for a man. From the way the bottle feels in your hand (nothing dainty about it), to its strong square edges, its bright opening and virile presence, Bleu de Chanel is cut from the “this is how a man is supposed to smell” cloth. While that doesn’t sit well with of the other critics out there, I like it and I suspect many men will too.
Bleu de Chanel is not a Magnum PI sort of scent. As it’s supporting press materials says, it’s “ a virile, new, woody aromatic fragrance for today’s modern man.” If the pundits, who are speculating that the return to masculinity is partly based on security, then the modern man can feel good about Bleu de Chanel. And for me, that is ok.